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Strategy · Web Design · Development · Conversion

We BuildWebsites

That Make Your Business Look as Valuable as It Actually Is.

Strategic websites designed to turn attention into trust — and trust into business.

Damián Lerda Automotores, a site built by The Apprentice

Selected Work

Live sites.Real businesses.

01Fitness

Reformed Fitness

A coaching site built around one decision: apply for 1-on-1. Every other section exists to make that decision easier.

  • Application funnel
  • Method pages
  • Video stories
  • Community access
Visit live site
reformed-fitness.vercel.appLive
Reformed Fitness, the full page
02Automotive

Damián Lerda Automotores

A dealership site where browsing the stock and starting a conversation are the same short path.

  • Stock with filters
  • Vehicle pages
  • Sell your car form
  • WhatsApp first
Visit live site
damian-lerda-automotores.vercel.appLive
Damián Lerda Automotores, the full page
03Real Estate

Mariela Sánchez Temporarios

A stay finder that takes a guest from a search to a direct enquiry, with no intermediary in between.

  • Date and guest search
  • Property pages
  • Area guide
  • WhatsApp first
Visit live site
mariela-temporarios.vercel.appLive
Mariela Sánchez Temporarios, the full page

Your businesshas evolved.Has your website?

It looks dated.

People decide what you are worth before they read a word. A page built three years ago prices you at what you charged three years ago.

It says everything.

A page that covers every service at once leaves the visitor with no idea which one they came for, so they leave to think about it.

It gets visits.

Traffic was never the hard part. The hard part is that nothing on the page turns a visit into a conversation.

Who we build for

  • FitnessReformed Fitness
  • Real EstateMariela Sánchez Temporarios
  • AutomotiveDamián Lerda Automotores
  • LuxuryNo public project yet

Behind the build

Reformed Fitness,decision by decision.

The same page you just scrolled, and why it is built the way it is.

reformed-fitness.vercel.appLive
Reformed Fitness, the full page
  1. The brief

    A page with one job.

    Reformed is coaching, and coaching is sold one person at a time. So the site is built around a single action, applying for the 1-on-1, and the first screen says what the programme is before it asks for anything.

  2. Credibility

    His story, then theirs.

    Nobody applies to a stranger. The page spends its opening on who he is, in his own words and on video, and then hands the floor to the people who trained with him.

  3. Structure

    A method you can picture.

    Train, fuel, optimize, reform. Naming the four parts turns an abstract service into something a visitor can hold in their head, and gives every section below it a place to belong.

  4. The path

    Two doors, not a wall.

    Not everyone is ready to apply. The page ends in two clear routes, the community and the 1-on-1, so an undecided visitor has somewhere to go that is not the back button.

Four things,done properly.

The list is short on purpose. Every part of it goes into the same object: the site.

  • Strategy

    We work out what the site has to say, to whom, and in what order, before anything gets designed.

    • Positioning
    • Message hierarchy
    • Content plan
  • Design

    Editorial layout, typography and photography, drawn for your business instead of fitted into a template.

    • Art direction
    • Design system
    • Every screen size
  • Development

    A fast modern site that is yours, not a page renting space inside somebody's builder.

    • Next.js
    • CMS when you need one
    • Analytics
  • Conversion

    Every page has one action it exists to produce, and a path that makes it the obvious next step.

    • One action per page
    • Forms and WhatsApp
    • Changes after launch

From ideato impact.

  1. 01

    Discover

    We learn the business, the offer, and the one action the site exists to produce.

  2. 02

    Design

    Layout, type and photography, drawn for this business and no other.

  3. 03

    Build

    Developed section by section as a fast site you own, reviewed as it goes.

  4. 04

    Launch

    It goes live, with the measurement in place to see what people actually do.

  5. 05

    Grow

    The first weeks of real traffic are where a site gets sharper, so the work does not stop there.